I build brands around strength, movement, and staying capable for life.

I started training at 16. Not with weights, but with a homemade pull up bar my dad put up in our flat. He didn’t want me lifting weights at the time because he believed the old myth that it would stunt my growth. Instead he challenged me to earn it by doing 10 sets of 10 pull ups.

That challenge sparked something that has stayed with me ever since. Calisthenics became the backbone of my training long before it was popular. In my late teens I became a gym instructor and spent most of my twenties heavily immersed in bodybuilding and strength training, while always keeping bodyweight work as the foundation.

Sport had been part of my life even earlier. As a child I trained in Ju Jitsu, and in my early twenties I spent several years training MMA. Like most of the disciplines I’ve explored, it wasn’t about chasing titles. It was about learning, understanding different approaches to training, and seeing how the body adapts under different demands.

Over the years I’ve also trained alongside a wide range of athletes, competitive calisthenics athletes, professional bodybuilders, GB-level triathletes, swimmers, runners, and groups preparing candidates for special forces selection through Building The Elite. Experiencing different disciplines up close reinforced something important for me: every approach has value, but none of them are complete on their own.

My own training has taken many forms. I’ve gone through phases focused purely on strength, years pushing bodybuilding, and later moved into endurance events including marathons, 70.3 and full Ironman, long distance swimming events, and challenges like the Paras 10, completing the Parachute Regiment’s selection course route carrying weight.

In 2025 I completed the Spartan Trifecta in a single weekend, the half marathon distance on Saturday followed by the 10k and 5k races on Sunday, without any specific training for it. I’ve taken on the Paras 10 in a similar way. Not because I’m exceptionally talented, but because the base of strength, movement, and endurance I’ve built over decades allows me to take part in almost anything.

These days my training isn’t about chasing a single outcome. I’m not trying to look a certain way above everything else or specialise in just one discipline. Instead I combine calisthenics, running, lifting, swimming, cycling, and endurance challenges because my goal is simple, to build a capable body.

A body that won’t let me down. A body that hopefully allows me to live a long, active life. A body that lets me carry my son for miles without thinking about it as he grows. A body that gives me the speed, strength, and resilience to help my family if they ever need it.

My goal in training, business, and life is to be the most useful man in the room. I believe every man is put on this planet to serve, and capability is what allows you to do that.

Gravity Fitness was founded in 2015 when I was training almost entirely calisthenics and realised there were almost no UK brands focused on the discipline.

Around that time I bought a set of parallettes online. When they arrived they were literally made from plastic plumbing pipe, the same type you would find under a kitchen sink. I remember being annoyed at first, but it also made something obvious.

The only options available were cheap DIY-looking equipment like that, or high-end gear costing well over £100.

There was nothing in the middle.

That moment became the seed for Gravity Fitness.

I decided to create something better. Gravity started with £2,000 and a single product, a small run of 200 sets of medium parallettes. I nearly cancelled the order because I wasn’t convinced I’d sell them.

Since then the brand has gone on to ship over 500,000 orders to customers in more than 80 countries.

The mission hasn’t changed. Make calisthenics equipment accessible and encourage more people to master their own bodyweight before worrying about adding external load, just like my dad taught me when I started.

Force Fitness came later, inspired by rucking, endurance training, and the kind of durability associated with military style training.

Little Lifters started for a much simpler reason, my son Saxon. When he was young he always wanted to come to the gym with me. My dad even 3D printed kettlebell rattles for him when he was a baby. What began as a small project to involve Saxon in training and teach him about business has since grown into a brand helping children build confidence, strength, and a love for movement.

My newest brand, Hanu Moves, was inspired during a trip to Thailand where I first heard the story of Hanuman, the monkey god whose powers were hidden within him. It struck me that most children are exactly the same. Their courage, strength, and confidence are already there, they just need help discovering them.

Across all of these brands the philosophy is the same. I build things in areas I genuinely live and breathe. I’m always the first customer, and I would happily be the last.

Because in the end, capability isn’t built through shortcuts.

It’s built through showing up, week after week, month after month, year after year.